A change in management at Algonquin’s executive level has added a head of communications role.
Cheryl Jensen, president of the college told the Times that the reorganization process started 3-4 months after she began her role as president after the Vice President of Human Resources, Gerry Baker, announced his upcoming retirement.
Additionally, Scott Anderson was hired as Vice President of Communications. In addition to internal and external communications, Anderson is responsible for marketing and brand management.
Anderson said external communications is an important part of the job, but he will be hiring an associate director of government and stock relations.
After a significant amount of time getting to know the executives, decisions on not just who would fill what roles, but what roles would even exist were made.
“Do we need a VP of HR? Could it be a Director instead?” said Jensen. She also mentioned the “very significant” need for employee engagement.
Just prior to the reorganization, changes were made to the names and the groups of people responsible for the changes, allowing them to appear more accessible. The President’s Council was renamed to the Executive Team is one example.
The reorganization included the hiring of Mark Fares as vice president of Digital Technologies and Innovations.
Due to the nature of the changes, many students will not notice much of a change to their day to day experience, other than possible changes in the school’s branding.
“I think Algonquin has a very good brand,” said Anderson, while commenting on the school’s brand and student experience. “I think it needs to be amplified, and that’s what I hope to do.”